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April 23, 2005
KFC - still nothing new
A longer time back, I nagged that it wasn't possible to change the by-orders at KFC. So whatever you order, mashed potatoes gotta stay mashed potatoes and won't turn into French Fries, or a Pepsi will not turn into a Milo on its own.
I tried it again today, half-heartily hoping that a change would be possible - but no, I had to order French Fries in addition to Mashed Potatoes.
Changes cost money - and the purse is ringing at KFC. They need it, since their revenue flow is basically flat.
Oh - by the way. They start to rebrand from KFC to Kentucky Fried Chicken. "The move, the chain's most aggressive yet in its roughly two years of trying to revitalize U.S. sales, is part of a broader plan to "move the brand into the future" by drawing on its Southern roots, the company said in a statement."
I however believe, that flexibility and customer orientation might be a better move to revitalise sales.
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kfc
kentucky Fried Chicken
Posted by Andreas at April 23, 2005 02:21 PM
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Comments
I really like the part where "fried" is now back in the menu - at least they're keeping true to their name :) . I just find all these a little wierd though- when half of America is facing an obesity problem, here comes KFC reintroducing fried chicken.
Posted by: Dhana at April 24, 2005 01:24 AM