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January 22, 2005
Volkswagen ad - I am glad it doesn't run
There is this ad that showed a suicide bomber driving up to a cafe in a Volkswagen and than, the car is detonated. Only - nothing happens to the by-standers or the car. Why? Because the car is so strong. Get the message? I didn't get it and I think it is tasteless.
It is neither funny, nor viral and I agree with Calacanis that Autoblog made the right decision not to run it. Not sensitive to those who have lost friends and relatives to suicide bombers. This is not an ad that challenges perception or makes me want to buy a Volkswagen. In fact, I would feel bad about it - this is a negative viral ad.
Adrant writes that Volkswagen is, predictably, disavowing any knowledge of the ad. Sure they do!!! They have to - or, who is commissioning their ads? But now, what they really need to do is to come out and do some damage control. Before the negative perception gets out of hand and the Volkswagen brand gets damaged.
Posted by Andreas at January 22, 2005 01:22 PM
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Comments
Hmm..wondering which ad company did that ad now..
Posted by: Reta at January 23, 2005 06:21 PM