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January 28, 2005
Branding Malaysia
I found this very interesting entry in the Whisper Blog.
So take a look and tell me or the author what you think. I think, for example, that one of Malaysia's greatest strength is its diversity. The different group. May be even the food, as an all-combining factor (every Malaysian that I know likes to eat).
I also think that the statement "Malaysia - Truly Asia" makes a statement (although it is not always delivering on the point). But it makes a point. It stakes a claim. It challenges!!! Similar to the claim of other companies in different segments.
Like Avis: "we are number 2 - we try harder"
Or Celcom: "Ini Wilayah Celcom"
I am sure you know more. I am just too tired after a long week to get more into this blog.
Posted by Andreas at January 28, 2005 10:46 PM
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Comments
hi, tx for the link, it is a interesting article. he got it right i think, the govt is branding malaysia, and why not? i agree with u about msia's strength being its diversity and its tolerance.i would like that to be truly asia.
Posted by: anthony wong at January 29, 2005 04:05 PM